Colloquium description

RSM25 – Description

PRESENTATION OF THE MARRAKECH SCIENTIFIC MANAGEMENT MEETINGS

The Scientific Management Meetings are an annual space for scientific and professional exchanges, bringing together researchers, teachers, practitioners, PhD students, and experts around the major contemporary managerial transformations. This 2025 edition aims to explore the changes brought about by the rise of intelligent technologies and “data-driven” practices in professions, processes, and management culture.

RATIONALE

The current organizational environment is characterized by increasing complexity, accelerated by digitalization, market volatility, and the massive emergence of intelligent technologies. In this context, traditional management models are gradually being overtaken by a new approach called augmented management.

This paradigm is based on the integrated use of big data, decision-support systems, artificial intelligence, predictive algorithms, and advanced analytics tools. The shift from data-driven management to an augmented logic profoundly transforms managers’ roles, skills, processes, and decision-making practices. This technological transition comes with new organizational, ethical, and human challenges: bias management, algorithm transparency, leadership evolution, job transformation, resistance to change, cybersecurity, and data governance.

Augmented management is not limited to technological integration. It requires a cultural transformation of the organization, the promotion of collective intelligence, and the redefinition of the managerial function in the era of automation and real-time data. This international conference aims to examine these changes through scientific papers, keynotes, debates, doctoral workshops, and experience sharing. It seeks to contribute to the production of actionable knowledge, shedding light on the transformation challenges faced by organizations in the digital era.

Submissions may adopt theoretical, empirical, methodological, or experimental approaches, within an interdisciplinary perspective between management sciences, information systems, and data sciences.

TOPICS

• Strategic management and digital transformation
• Crisis management and organizational resilience
• Data analytics and performance management
• Change management and technology acceptance
• Data-driven and organizational agility
• Talent management and work reconfiguration
• Leadership and augmented management in the AI era
• Ethics, algorithm transparency, and data governance
• Strategic management of higher education and pedagogical innovation
• Organizational behavior and HRM evolution in the modern era